Web Banners

Associate Degree For Transfer
The digital buy for the Associate Degree For Transfer campaign served
as a campaign extension using the achievements of more high
achieving California Community College alumni.



Champions For Change
After monitoring click through rate and extensive focus groups
we scaled-down the Champions for Change web banners
to cinemagraphs, that are eye catching
and deliver a useful tip.





CalMHSA: Walk In Our Shoes
Web Banners to accompany our anti stigma campaign.
Designed to compete with other web banners targeted
on websites like Nickelodeon.





California Community Colleges
The I Can Afford College campaign has three target audiences
that all had to have different angles of messaging. The teen audience
was the largest media buy so we focused on achievement, dreams,
and the usefulness of financial aid. For those returning to college
we focused on career change. And for the parents
we centered our messaging around pride
and success for their children.





California Community Colleges: Telenovela
Web Banners that are just as dramatic
as the pre-roll spots they stem from.





Department of Parks and Recreation
Short snappy web banners to promote water safety.





Goodwill
Goodwill ran a campaign around February encouraging people
to donate their ex's left behind items. These web banners
appeared on Pandora, so using the thumbs up/thumbs down
iconography was a natural fit to emphasize the idea of getting
rid of a significant other, but keeping and donating their clothing/items.





Tunnel Tail
Rather than using screen shots from the mobile game
we decided to use real mice to advertise Tunnel Tail.





JACO
Getting rid of your fridge should be as simple as hitting
the easy button. And it is when you click through
from these catchy web banners.